Comments on: Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications http://www.cashmissing.com/brandraising-how-nonprofits-raise-visibility-and-money-through-smart-communications.html Find Money That Is Owed To You! Thu, 15 Jul 2010 12:31:19 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: David C. Baker http://www.cashmissing.com/brandraising-how-nonprofits-raise-visibility-and-money-through-smart-communications.html#comment-2918 David C. Baker Thu, 15 Jul 2010 07:49:54 +0000 http://www.cashmissing.com/brandraising-how-nonprofits-raise-visibility-and-money-through-smart-communications.html#comment-2918 There are many "experts" on branding and a fair number on non-profits. What Sarah brings to the table, though, is a true insider's perspective on marketing principles as applied to the non-profit world, and there are precious few of those experts. <br /> <br />Imagine interviewing Sarah and another expert on branding, and posing questions about what we need to know about branding as a non-profit. But then ask Sarah to rattle off several dozen principles of "brand-raising" as applied to non-profits, and you'll immediately get the idea that she's been a fly on the wall in your conference room, at committee meetings, and at fundraising brainstorming sessions you might have. Instantly you'll know that she knows what she's talking about. <br /> <br />I've seen Sarah in action and readers are lucky to be able to get inside her head even in this brief way. Rating: 5 / 5 There are many “experts” on branding and a fair number on non-profits. What Sarah brings to the table, though, is a true insider’s perspective on marketing principles as applied to the non-profit world, and there are precious few of those experts.

Imagine interviewing Sarah and another expert on branding, and posing questions about what we need to know about branding as a non-profit. But then ask Sarah to rattle off several dozen principles of “brand-raising” as applied to non-profits, and you’ll immediately get the idea that she’s been a fly on the wall in your conference room, at committee meetings, and at fundraising brainstorming sessions you might have. Instantly you’ll know that she knows what she’s talking about.

I’ve seen Sarah in action and readers are lucky to be able to get inside her head even in this brief way.
Rating: 5 / 5

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