I think it is only fair that someone should start up a fund/charity just for missing children. It seems so unfair that the McCanns have one setup, but that money is to be used for themselves. Who thinks it is a good idea. I am already a Trustee with an different type of Association in the UK, which I am the secretary. I already have my hand up for someone to start one up.
All the money could be used to donate to the parents who have already lost their child through abduction/murder and the rest could go to help find missing children. It does need something like this started up in the UK.