The Raising of Money: 35 Essentials Trustees are Using to Make a Difference

This book will likely not become obsolete as long as nonprofits are raising money. It doesn’t attempt to address many specifics, as are different in every situation and with every organization wishing to raise money. Instead, it addresses the theories and philosophies of philanthropy and the ideas behind the core art of fund raising. I’m having my employees and board of directors review this book when I am finished with it.
Rating: 5 / 5

This book is a classic in the philanthropic world. I’ve read it several times, and each time I find hidden gems that I’ve overlooked previously. If you work (either paid or as a volunteer) in the world of nonprofits, make this a must for your library!
Rating: 5 / 5

The Raising of Money has been a staple on my Non-Profit reading list for years and is as relevant now as it’s ever been. Jim doesn’t talk about tools – he talks about the basic philosophy of fundraising. He talks about the principles that are the foundation of successful changemaking, because let’s face it – we need money to create change. Buy this book. Build Community. Build Change.
Rating: 5 / 5

I remember reading Jim’s great book when I started off in fundraising. I thought: precise writing and an excellent explanation of the basic truths of raising money. It was, and is, an immensely helpful resource. It has helped me to raise a lot money for great causes over the years. But more importantly, it has helped tens of thousands of people to raise billions to improve lives and our world.

Harvey McKinnon

Leading consultant, author, and teacher

Rating: 5 / 5

I purchased the original printing of “The Raising of Money” more than twenty years ago. It was so helpful in my early career, that I kept the volume in my office book case all these years. When I learned the new updated version was available, I purchased a copy. It was a like taking another philanthropic journey, with Jim Lord, much like the first time I read the book, but even better this time.

I have personally associated with many of the great fund raising experts in the U.S. over my thirty-six year career, but I don’t believe anyone understands the underlying principles of philanthropy better than James Gregory Lord. This book is a MUST for every professional fund raiser and non-profit volunteer leader’s office.
Rating: 5 / 5